Trackur: Brand Management & Social Media Monitoring

Trackur: Brand Management & Social Media Monitoring

by Courtney Engle in Blog, Tech Tips

· No Comments

As businesses continue to implement a online marketing strategy, they quickly look for their social media return on investment.  Getting those numbers can be difficult if you don’t know what others are saying about you.  It is important to listen to implement brand management, or monitor what is said about you, your company, and any products or services that you offer.

If you’ve gotten one of those amazing SEO keywords lists, or a list of key phrases your ideal clients are using online, it makes sense to include those words on your own website, and in places that you or your company posts any type of content (status messages, photo tags, video descriptions, or just about anywhere else).  But, finding where people are already using those same phrases can help you know where the your ideal clients are already showing up online.  That’s where to go comment on blogs, engage in a conversation, share their videos or photos to your community, or just begin to observe what they are saying.

So – how are you monitoring this information?  Google Alerts is a good start, as is SocialMention.  Google Alerts doesn’t show the sentiment, or whether the information was favorable or not.  Social mention is a great start as well, but doesn’t let you save the information.  Many other more robust services have popped up.   Trackur has just announced a limited account option that is now FREE.  Check out how you can better monitor the real-time web with their service.


Reblog this post [with Zemanta]

Want to connect further? Find me online: Google Profile & Online Activity
Have a tech question? (hardware, software, & web) Ask Courtney for help
Need official work done? Contact Courtney

Related posts:

  1. Which Content Management System is right for you? (5.716) WordPress vs. Drupal vs. Joomla WordPress Drupal Joomla Pros…
  2. How to Export Your Contacts and Scan Social Networks (5.398) As you create accounts on many social networks, the…

Advertisements

Author: CourtneyEngle

Helping Small Business Owners unlock HIDDEN Profits by Streamlining Social Media, Local SEO, WordPress and Mobile Marketing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s